Introduction
Client: PepsiCo
Service Provider: Ispectra Technologies
Project: Development of an internal tool for promotion planning
Industry: Food and Beverage
Timeline: 12 Months
Background
About PepsiCo: A global leader in the food and beverage industry, PepsiCo requires advanced tools to optimize their marketing and promotional strategies.
Business Challenge: PepsiCo needed a streamlined and data-driven solution for managing promotional campaigns across various regions and product lines. Traditional methods were inefficient, leading to delays and lack of transparency in promotion planning.
Objectives
Develop a centralized internal tool that allows PepsiCo’s marketing teams to:
- Plan, execute, and track promotions across multiple regions and brands.
- Improve data visibility for better decision-making.
- Automate workflows and reduce manual effort in promotional activities.
- Integrate with existing business systems (CRM & ERP systems).
Solution
Technology Stack:
- Frontend – React
- Backend – Java & Spring Boot
- Pipeline – Azure
- DB – PostGreSQL
- Messaging Queue – Kafka
- Authentication – SSO using OKTA
Features of the Tool:
- Promotion Planning Module: Allows for the creation of events with specific offer.
- Analytics Dashboard: Provides reports on the effectiveness of promotions across regions.
- Collaboration Features: Enables teams to work together on planning with role-based access.
- Automation: Automates approvals and updates within the promotion lifecycle.
- Integration: Seamlessly integrates with PepsiCo’s existing marketing systems.
- User Experience: Designed with a user-friendly interface to allow quick adoption by PepsiCo’s teams.
Implementation:
Phases:
Phase 1: Requirement gathering and stakeholder consultation.
Phase 2: Design and development of the tool’s core functionality.
Phase 3: Testing and integration with existing systems.
Phase 4: Training and deployment across PepsiCo’s global teams.
Challenges Overcome:
- Ensuring seamless integration with PepsiCo’s legacy systems.
- Managing large-scale data across multiple regions and product lines.
- Providing real-time performance analytics for rapid decision-making.
- Rich UI design in order show the promotions as is in the Calendar
Results
- Improved Efficiency: PepsiCo reported a 20% reduction in the time spent on promotion planning.
- Data-Driven Decisions: Enhanced visibility into promotion performance, leading to more effective campaigns.
- Cost Savings: Reduction in manual errors and improved coordination saved PepsiCo significant operational costs.
- Scalability: The tool was designed to scale with PepsiCo’s global marketing needs, handling larger campaigns efficiently.
Conclusion
Success Factors: Close collaboration between Ispectra Technologies and PepsiCo’s marketing teams was crucial to the project’s success. The use of cutting-edge technology and a deep understanding of PepsiCo’s business needs led to a robust solution that has transformed their promotion planning process.
Future Prospects: PepsiCo plans to further enhance the tool by adding predictive analytics and AI-driven suggestions for optimizing promotions.