Introduction

Client: PepsiCo

Service Provider: Ispectra Technologies

Project: Development of an internal tool for promotion planning

Industry: Food and Beverage

Timeline: 12 Months

Background

About PepsiCo: A global leader in the food and beverage industry, PepsiCo requires advanced tools to optimize their marketing and promotional strategies.

Business Challenge: PepsiCo needed a streamlined and data-driven solution for managing promotional campaigns across various regions and product lines. Traditional methods were inefficient, leading to delays and lack of transparency in promotion planning.

Objectives

Develop a centralized internal tool that allows PepsiCo’s marketing teams to:

• Plan, execute, and track promotions across multiple regions and brands.
• Improve data visibility for better decision-making.
• Automate workflows and reduce manual effort in promotional activities.
• Integrate with existing business systems (CRM & ERP systems).

Solution

Technology Stack:

• Frontend – React
• Backend – Java & Spring Boot
• Pipeline – Azure
• DB – PostGreSQL
• Messaging Queue – Kafka
• Authentication – SSO using OKTA

Features of the Tool:

• Promotion Planning Module: Allows for the creation of events with specific offer.
• Analytics Dashboard: Provides reports on the effectiveness of promotions across regions.
• Collaboration Features: Enables teams to work together on planning with role-based access.
• Automation: Automates approvals and updates within the promotion lifecycle.
• Integration: Seamlessly integrates with PepsiCo’s existing marketing systems.
• User Experience: Designed with a user-friendly interface to allow quick adoption by PepsiCo’s teams.

Implementation:

Phases:

Phase 1: Requirement gathering and stakeholder consultation.

Phase 2: Design and development of the tool’s core functionality.

Phase 3: Testing and integration with existing systems.

Phase 4: Training and deployment across PepsiCo’s global teams.

Challenges Overcome:

• Ensuring seamless integration with PepsiCo’s legacy systems.
• Managing large-scale data across multiple regions and product lines.
• Providing real-time performance analytics for rapid decision-making.
• Rich UI design in order show the promotions as is in the Calendar

Results

• Improved Efficiency: PepsiCo reported a 20% reduction in the time spent on promotion planning.
• Data-Driven Decisions: Enhanced visibility into promotion performance, leading to more effective campaigns.
• Cost Savings: Reduction in manual errors and improved coordination saved PepsiCo significant operational costs.
• Scalability: The tool was designed to scale with PepsiCo’s global marketing needs, handling larger campaigns efficiently.

Conclusion

Success Factors: Close collaboration between Ispectra Technologies and PepsiCo’s marketing teams was crucial to the project’s success. The use of cutting-edge technology and a deep understanding of PepsiCo’s business needs led to a robust solution that has transformed their promotion planning process.

Future Prospects: PepsiCo plans to further enhance the tool by adding predictive analytics and AI-driven suggestions for optimizing promotions.